You go to the golf pro or swing coach, you get a great lesson, hit a few good shots, but lack that consistency on the course. You have the best brand, most forgiving clubs, but for every 1 good shot you hit, there's a couple "fat" and "thin" shots that follow. You get frustrated. You threaten to give up the game and throw your clubs in the river. Slow down, man.... The issue here is not the club, it's not the swing coach or pro. Your body creates the motion and power that is distributed into creating that golf swing. Anything "not working" in your game can be traced back to a body issue or physical limitation.
Let's say you have not so great posture. You work a job that has you in this hunched over, sitting position for the majority of the day. We find ourselves in this position eating, driving, messing around on the computer, and reading. This poor posture becomes our norm and presents itself in the golf address position and carries over into the swing. It's very hard to rotate your torso in a flexed/hunched over position. This condition is known as Upper Crossed Syndrome (http://www.muscleimbalancesyndromes.com/janda-syndromes/upper-crossed-syndrome/), and is a combination of muscle imbalances found in the chest and back area. It leaves our mid-back area weak and WILL lead the golfer into having absolutely no scapular stability. The scapula or shoulder blade area (scapulo-thoracic joint) has to be a very stable area of the body in the golf swing. This area locks down and allows the shoulder ball and socket joint (gleno-humeral joint) to be very mobile to extend the club to the top of your backswing and initiate a proper swing path coming down during the downswing. If you lack this stability in your scapula you are telling your shoulder to try and be both mobile and stable at the same time. This is not going to go over that well and will not lead to consistent golf shots.
What you need are corrective golf-specific exercises to strengthen this physical limitation in the body. If you keep the pattern above going on too long, you will continue to have muscle imbalances in the body that will surely lead to injury. It's not a question of IF but WHEN.
Try this exercise below. It will both strengthen the shoulders and add stability in your shoulder blades. It will also improve shoulder mobility as this exercise takes each shoulder through flexion and extension. The nice thoracic extension this exercise demands will lead to better golf posture and everyday-life body posture.
Strong scapula (shoulder blades) will help you keep a stable thoracic spine giving you a good strong turn and consistent swing path that will hopefully hit great golf shots. This will leave both you and the golf pro very happy.
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